“The power of storytelling in effective Public Relations campaign”

 

      

Storytelling is an essential component of any successful public relations campaign. It can be used to create emotional connections, shape perceptions, and ultimately influence public opinion. When it comes to effective public relations campaigns, the ability to tell a compelling story can make all the difference in capturing the attention of the audience and leaving a lasting impact. The ability to craft a compelling narrative can help to create an emotional connection with consumers.

Storytelling in public relations is a powerful tool that allows brands to effectively communicate their message and connect with their audience on a deeper level. By crafting compelling narratives that resonate with consumers, brands can humanize their image, build trust, and create emotional connections that lead to increased brand loyalty and engagement. Through storytelling, brands can convey their values, mission, and unique selling points in a way that captures the attention and emotions of their target audience. Whether it's through advertising, social media content, or press releases, storytelling can be used to shape consumer perception, address sensitive topics, and ultimately drive positive brand associations. In today's competitive business environment, storytelling offers a unique opportunity for brands to differentiate themselves and create meaningful connections with their audience.

One notable case study that exemplifies the power of storytelling in public relations is the Dove Real Beauty campaign. In 2004, Dove launched a groundbreaking campaign that aimed to challenge beauty stereotypes and celebrate the diversity of real women. The campaign featured a series of advertisements and videos that showcased women of all shapes, sizes, and ethnicities, promoting the message that beauty comes in all forms. The campaign was a huge success, sparking conversations about body positivity and self-esteem, and ultimately reshaping the way beauty is portrayed in the media.

The success of the Dove Real Beauty campaign can be attributed to its powerful storytelling. By highlighting real women and their personal stories, Dove was able to connect with their audience on a deep emotional level. The campaign resonated with people because it tapped into universal themes of self-acceptance and empowerment, and it ultimately positioned Dove as a brand that championed authenticity and inclusivity.

Another example that we cannot ignore is The Chief Minister of Assam, Himanta Biswa Sarma, became more popularized after he was affectionately called 'Mama' by the people of Assam. The use of the nickname 'Mama' was an effective public relations strategy that helped to enhance the Chief Minister's image and build a strong rapport with the people of Assam. This nickname not only helped to create a personal connection between the CM and the people of Assam but also humanized him in the eyes of the public. It made him more relatable and approachable, which in turn, increased his popularity and support among the masses further solidifying his image as a leader who is deeply rooted in his community.

This demonstrates how storytelling can be used to not only promote a brand or product, but also to drive meaningful social change. By crafting a narrative that is relatable and authentic, public relations professionals have the ability to create a lasting impact and shape public perceptions.

In today's digital age, storytelling has become even more essential in public relations. With the rise of social media and content marketing, brands have countless opportunities to share their stories with a global audience. However, in order to stand out in a crowded digital landscape, it's crucial for PR professionals to create narratives that are compelling, genuine, and relevant to their target audience.

The power of storytelling in effective public relations campaigns cannot be overstated. By leveraging the art of storytelling, PR professionals have the ability to capture the hearts and minds of their audience, drive meaningful conversations, and ultimately shape public opinion. The Dove Real Beauty campaign serves as a prime example of how storytelling can be used to create a lasting impact and drive positive change. As we look towards the future of public relations, it's clear that storytelling will continue to play a central role in shaping successful campaigns and building strong relationships with audiences.

Nayan Nirban

3rd Semester 

PR BLOG ON THE TOPIC "IMAGE REPAIRING IN PUBLIC RELATIONS"

 

Public Relations can be an extremely useful tool to overturn a negative image for an individual or a company that has tarnished their reputation. For companies or brands in the same situation, proving themselves correct is also an essential part of the process if they want to truly generate public forgiveness and establish good will once again. The responsibility of a public relations team when helping their clients in such a position is to help them control media coverage by encouraging them to bite the bullet and control the situation by image repairing.

In the world of public relations, maintaining a positive image for a company is essential. However, there are times when a crisis occurs, and a company's reputation is at risk. In these situations, effective crisis management is crucial in repairing the company's image and restoring public confidence.

Image repairing in PR involves taking swift and decisive action to address the root cause of the crisis and prevent it from happening again in the future. This may involve implementing new policies and procedures, conducting internal investigations, or making changes to products or services. By taking proactive steps to address the underlying issues that led to the crisis, a company can demonstrate its commitment to improvement and show that it is taking the situation seriously.

In today's digital age, where news travels fast and public opinion can quickly turn against a company, having a solid crisis management plan in place is more important than ever. If your company is facing a crisis, it's important to take immediate action to address the situation and repair your image. Effective crisis management can help you navigate through challenging times and emerge stronger on the other side. Remember, transparency, communication, and decisive action are key in rebuilding trust and restoring your company's reputation.

During an emergency accidental situation, it is the most crucial because the team does not get enough time to prepare for the crisis management strategy. One of the important example that we can put light on is the case of the 2022 helicopter crash involving ONGC (Oil and Natural Gas Corporation) in India, the company took several steps to manage the crisis and repair its image. ONGC demonstrated transparency and accountability by promptly acknowledging the incident and providing updates on the situation. The company communicated clearly and consistently with stakeholders, including employees, investors, and the media, to ensure accurate information was shared and prevent misinformation from spreading.

ONGC also took swift and decisive action to address the root cause of the crash, including conducting internal investigations and implementing new safety measures to prevent similar incidents in the future. By taking proactive steps to address the underlying issues, ONGC showed its commitment to improvement and safety.

ONGC's crisis management efforts focused on transparency, communication, and decisive action, which are key elements in repairing the company's image and rebuilding trust with its stakeholders. By effectively managing the crisis, ONGC was able to navigate through the challenging situation and work towards restoring its reputation.

Shabnam Nehar

3rd Semester 

Celebrating Milestones: Gauhati University’s Department of Communication and Journalism Shines on National Press Day

 

As a 3rd-semester student at Gauhati University’s Department of Communication and Journalism, I, Ajay Sarkar, am truly honored to share a remarkable experience from the recent National Press Day celebration organized by the Press Council of India. 

 

It was an ab’olute privilege to be among the few students invited to this prestigious event, where I had the incredible opportunity to interact with Shri Jagdeep Dhankhar, Honourable  Vice President of India. The presence of esteemed dignitaries such as Shri Anurag Singh Thakur, Minister of Information and Broadcasting, L Murgan, Minister of State of Fisheries, Animal Husbandry, Shree Amitabh Kant, Sherpa G20, and Smt. Justice Ranjana Prakash Desai, Chairperson, PCI, added immense value to the occasion. 

 

Reflecting on our department’s journey, it’s awe-inspiring to recognize that Gauhati University pioneered media education in India’s North East as far back as 1967.  

 

I am proud to be part of a department that values quality education and has produced students who not only participate in prestigious events like National Press Day but also engage with eminent personalities in the field. This achievement is a testament to the dedication of our faculty and the supportive environment at Gauhati University’s Department of Communication and Journalism. 

 

In closing, I express my gratitude for the opportunities provided by this esteemed department and look forward to contributing to its legacy as we continue to excel in the field of media and journalism.

Ajay Sarkar

3rd Semester 

The Beauty of Flaws in a Perfectly Imperfect Life

Life's journey is a winding road and in every turn we experience new landscapes. In a world that often glorifies flawlessness, there's a profound beauty in embracing the imperfections that make each of us unique human.

In a society bombarded by curated social media feeds and airbrushed images, the pursuit of perfection can feel like an endless journey. However, the very essence of our existence lies in our imperfections. It's the cracks in the pavement that allow flowers to bloom, and it's our quirks that paint the masterpiece of our lives.

Imagine a world where every flower in a field was identical, every sunset mirrored the last, and every snowflake fell in the same pattern. It is the imperfections in nature that create the breathtaking diversity we cherish. Similarly, in our lives, it's our unique flaws that add character and depth to our personal narratives.

Mistakes are not roadblocks but stepping stones on the path of self-discovery. Each wrong turn and every stumble holds a lesson for us. When we allow ourselves to be vulnerable, showcasing our imperfections, we create genuine connections with those around us. It's through our flaws that we find common ground. True freedom lies in accepting ourselves, warts and all. 

Embracing our flaws is an ongoing, transformative journey—one that leads to self-discovery, resilience, and a deeper connection with the world around us. So, let us revel in the beauty of imperfection, for it is in our flaws that we find the true artistry of life.

Spaini Barman

3rd Semester 

INFLUENCER COLLABORATION: NAVIGATING THE NEW FRONTIER

In today's world, the dynamic realm of marketing and the intersection of Public Relations (PR) and Influencer Marketing have emerged as a powerful strategy by Influencer Collaborations. This synergy combines the credibility of traditional PR with the reach and authenticity of influencers, creating a potent promotional force.

In the dynamic landscape of public relations (PR), the shift from traditional methods to influencer collaboration has marked a transformative journey. This evolution mirrors the changing dynamics of communication in the digital age, where social media influencers wield significant influence over audience perceptions. There are many influencers now who are work with various brands and maintain the Influencer Marketing with the people.

For the very first time, the instance of influencer marketing is often cited as happening in 1760. Wedgwood described their pottery as "Queen's Ware" after making a tea set for Queen Charlotte. Also the first influencer marketing platform was Pay-Per-Post, which launched in 2006. It was the first marketplace to pay bloggers to create content for brands.From time to time it has also emerged in India. In 1922, the prominent personality of India, Ravindranath Tagore endorsed Godrej Soap. This is one of the earliest forms of Influencer Marketing in Modern India. Now, Bhuvan Bam is an influencer who helps companies reach a large audience tremendously. He has associated with big names like Tissot, Pizza Hut, and Beardo and Lenskart.

In 2021, the collaboration between fashion brand Dior and influencer Chiara Ferragni has emerged a new trend in Influencer Marketing. Through strategic partnerships, Dior gained access to Chiara's vast social media following, enhancing brand visibility and credibility. This fusion not only increased Dior's online presence but also established a connection with a broader audience. Another compelling instance is Nike's collaboration with professional athletes like Serena Williams and Cristiano Ronaldo. By aligning with these influencers, Nike not only showcases its products but also leverages the athletes' influence to embody the brand's values. This dynamic partnership fosters a sense of authenticity and relatability, resonating strongly with consumers.

The key is to collabrate with influencers that associate with the brand value and identity and can craft narratives that seamlessly integrate with the content created. The authenticity that influencers bring to the table helps in building trust among their followers, a quality that traditional PR often strives to achieve.

Influencer Collaborations represent a symbiotic relationship between PR and Influencer Marketing. Brands can harness the influence of individuals to amplify their messages authentically. As this trend continues to evolve, businesses must navigate this intersection skillfully to harness the full potential of collaborative marketing strategies.

-Anisha Baruah

3rd Semester

মিনি ইণ্ডিয়া পৰিচিত ধাৰাবাহিক খন

 চন ২০০৮ ৰ ২৮ জুলাই । ভাৰ তীয়  ধাৰাবাহিক  জগতত আত্ম প্ৰকাশ ঘটিছিল এখন হাস্য ৰসিক, সমাজ জীৱনৰ বিভিন্ন পৰ্যায়ৰ কাহিনী বৰ্ণিত এখন ধাৰাবাহিক  ৰ  যাৰ নাম "তাৰক মেহতা কা উল্টা চশমা " ।  প্ৰত্যেক গৰাকী ভাৰতীয় ৰ ঘৰত এজন হলেও এইখন ধাৰাবাহিক ৰ প্ৰেমিক বন্ধু বিচাৰি পোৱা যাব । কাৰণ এটাই  , মানুহক সাঙুৰি কেনেকৈ সমাজ জীৱনত আগুৱাই যাব লাগে তথা হাস্য ৰস ৰ ভৰপূৰ আনন্দ ইয়াত পোৱা যায়  । ধাৰাবাহিক খনৰ  অন্যতম মূল ব্যক্তি আছিল তথা কাহিনী বিখ্যাত লেখক ' তাৰক মেহতা ' আৰু তেওঁৰ   বিখ্যাত কাহিনী  "দুনীয়া নে উন্ধা চশমা" ৰ উপৰত ভিত্তি কৰি উক্ত ধাৰাবাহিক খন নিৰ্মাণ কৰা হৈছে ।  নৱম শ্ৰেণীৰ পৰাই তাৰক মেহতা ৰ  নামত  উন্মদ আছিলোঁ  । ৰাতি ৮ ৩০ বজাৰ লগে লগে ঘৰৰ পৰিয়াল ৰ সকলোৰে গত তত নাইকিয়া হয় । কাৰণ এটাই ছনী ছব চেনেল ত তাৰক মেহতা আৰম্ভ হব । তেতিয়াৰ সেই দিন আজিও অব্যাহত আছে সকলোৰে বাবে মোৰ পৰিয়ালত । 

                     গকুলধাম ছছাইটি ,গোৰেগাওঁ, পাওদাৰ গলি , ফিল্ম চিটি ৰোড । মিনি ইণ্ডিয়া ইয়াত অৱস্থিত । মুম্বাই চহৰক কেন্দ্ৰ কৰি গোটেইবোৰ কাহিনী তথা দৃশ্য দেখুওৱা হয় ধাৰাবাহিকখনৰ । আব্দুল ৰ "অল ইন ওৱান জেনেৰেল স্তৰ  " ৰ পৰা আৰম্ভ হৈ মোহন লাল ৰ ফ্লেট ত সমাপ্তি ঘটে ধাৰাবাহিক খনৰ কাহিনীৰ  ।" টপু সেনা" ৰ ধেমালি ত আৰম্ভ হৈ  ভিড়ে আৰু জেঠালাল ৰ সংঘাত ত  সমাপ্তি ঘটে দিনটোৰ । যেন গকুলধাম ছছাইটি নহয় প্ৰব্লেমেটিক ছছাইটি বুলিব পাৰি ।

                    ধাৰাবাহিক খনৰ মুখ্য নায়ক জেঠা লাল । এজন সাধাৰণ ইলেকট্ৰনিকছ ৰ বেপাৰী । যিজন ব্যক্তি পৃথিৱী ৰ  সমস্ত সমস্যা ৰ এক মাত্ৰ কেন্দ্ৰস্থল । গুজৰাটী বেকগ্ৰাউণ্ড ৰ এই টো পৰিয়াল ক কেন্দ্ৰ কৰিয়ে ধাৰাবাহিক খন আজিও জনপ্ৰিয় তাৰ শীৰ্ষত । চম্পক লাল  তেওঁৰ পিতৃ । এজন আদৰ্শবাদী গান্ধীবাদী ভাৱধাৰাৰ লোক । বোৱাৰী দয়া  আৰু নাতি টপু ৰ সৈতে এটা ধুনীয়া জীৱন ৰ অংশীদাৰ ।   তাৰক মেহতা আৰু অঞ্জলি মেহতা হল  জেঠালাল ৰ ঘনিষ্ঠ । তাৰক মেহতা  জেঠালাল ৰ ফাইৰ ব্ৰিগেড , পৰম মিত্ৰ । পেচাত লিখক মেহতাই এজন আদৰ্শ বন্ধু ৰ চৰিত্ৰ খুব ধুনীয়াকৈ পালন কৰিছে ।

  ধাৰাবাহিক খনত অন্য চৰিত্ৰ ভিতৰত বিজ্ঞানী  কৃষ্ণান আয়াৰ আৰু মডেলিং বাবে সদায় সাজু তেওঁৰ পত্নী ববিতা , পেছাত শিক্ষক আত্মাৰাম টোকাৰাম ভিড়ে  আৰু পৰিয়াল , খাই আৰু আনক খোৱাই ভালপোৱা হাঠী , উৎসাহী পাঞ্জাৱী সোধী , বয়সৰ প্ৰতি লক্ষ্য নকৰি নিজৰ ছাতিক সাৰথি কৰি আগুৱাই যোৱা সাংবাদিক পপটলাল , বাঘা , নট্টো কাকা , বাউৰী , মগন য়েও নিজৰ চৰিত্ৰ বাস্তৱিক ভাবে পালন কৰিছে । সময়ে সময়ে  জেঠালাল ক সমস্যাত পেলোৱা সুন্দৰলাল ও ইয়াৰ ভিতৰত অন্যতম । 

                     এটা জনপ্ৰিয় অনুষ্ঠান ত  ধাৰাবাহিক খনৰ পৰিচালক আছিত কুমাৰ মোদী এ কৈছিল " দিলীপ যোশী অৰ্থাৎ  জেঠালাল এ আছিল ধাৰাবাহিক খনৰ আৰম্ভণিৰ অপেনিং বেটছ মেন, অপেণিং বলাৰ , অধিনায়ক তথা উইকেট কিপাৰ । জেঠালাল বৰ্তমানলৈ অদ্বিতীয় চৰিত্ৰ । "মেইনে প্যাৰ কিয়া " চলচিত্ৰ ৰে অভিনয় জীৱনৰ পাতনি মেলা ব্যক্তিজন  এতিয়া সমগ্ৰ ভাৰত বাসীৰ মাজৰ হৃদয়ত স্থান অধিকাৰ কৰি আছে ।

                    

             সাধাৰণতে দেখা যায় যে  সেই জনেহে বা সেই ধাৰাবাহিক খনেহে  পুৰস্কাৰ লাভ কৰিবলৈ সক্ষম হয় যিযে মানুহৰ মনত এক ধৰণৰ আনন্দ , সুখ, হাঁহি কান্দোন ৰ সংমিশ্ৰিত ভাৱ জগাই তুলিব পাৰে । তাৰ অন্যতম হল উক্ত ধাৰাবাহিক খন । এতিয়ালৈ সকলোতকৈ বেছি হাস্য ৰসিক পুৰস্কাৰ লাভ কৰিবলৈ সক্ষম হৈছে । অলপতে  এই  ধাৰাবাহিক ৰ এনিমেছন আৰম্ভ  হৈছে  । বৰ্তমান সময়ত বহু কেইটা চৰিত্ৰ সলনি কৰা হৈছে বা এৰি গুচি গৈছে । তাৰ বাবে যেন ধাৰাবাহিক খনৰ কিছু হলেও জনপ্ৰিয়তা কমা দেখা গৈছে । 

        আব্দুল ৰ দোকানৰ পৰা আৰম্ভ কৰি গোটেইকেইটা চৰিত্ৰ এ নিজৰ নিজৰ চৰিত্ৰ খুব সাৱলীল ভাৱে ৰূপায়ন কৰিছে । সমূহ ভাৰতীয়ৰ মনত তথা নিজৰ বাস্তব জীৱনত প্ৰভাব পেলাব সক্ষম হোৱা ছিৰিয়েল খনে জনপ্ৰিয়তাৰ শীৰ্ষত প্ৰবেশ কৰিছে  । 

      ৰাহুল দত্ত , যোগাযোগ আৰু সাংবাদিকতা বিভাগ

গুৱাহাটী বিশ্ববিদ্যালয়

Hidden Beauty of Kakochang waterfalls,Bokakhat

If you love adventure and off beat place then Kakochang waterfalls is the place for you .Kakochang waterfalls is the place for you, an attractive picnic spot near Kaziranga .The remains of the historical Numaligarh can also be viewed from this place .The waterfall is located about 13 km from the Bokakhat ,a place in the Jorhat Region of Assam .situated between the Kaziranga National park and Bokakhat ,it is a prominet local eat -outside picnic spot .Few of the famous attractions  nearby this waterfall are ruins of Numaligarh,ruins of Deparbat or Deopahar ,landscapes of tea,coffee,and rubber farms 

       

It is also called as Kakojan is really beautiful waterfall located amidst maidan and unexplored natures gift.Topographically it comes under Karbi Anglong district of Assam.But this waterfall is easily accessible from Bokakhat a small town situatec in the Golaghat district of Assam .The waterfall base is around 12 to 14 kilometers from Bokakhat and the trek of approx 04 kilometers would take you to the waterfall base.

The interesting thing about this popular picnic spot is that one can always integrate on team up your travel plan while you are traveling to would heritage Kaziranga National park, you may also plan a day visit to the Kakochang waterfalls while visiting the Deoparbat ruins ancient ruins of Numaligrah. Bokakhat is only 23 kilometer away from the Kaziranga National park, but you cannot plan both Kakochang and Kaziranga on the same day .

It is so because Kakochang trek needs at least a day, in order to explore it well .An ideal time to visit the kakochang waterfalls is during the post -monsson months, when due to the heavy rainfall the waterfall plumments with abundant water. The best time visit it between the months of Octobor to March.Kakochang waterfall has good connectivity of roods and well connected with major districts of Assam .There are many private and public state Governents owned bus service are available from Guwahati to Bokakhat that run at regular intervals before you begin for Kakochang Trek please make sure that you have foods properly. It is only because there are no food spot on the way .It is at always advisable to  carry light snack and snacks  It possible plan your trek tour to Kakochang waterfalls on Sunday as there is local market held nearby and you may get to grab some really local flavored delicacies.

             

So if you want to relieve yourself then this place is worth a visit .

Bhagyashree Basumutary 

1st semester 

Haflong- Switzerland of the Northeast India.

Amongst some stunning place to visit in Assam, Haflong is known as the Switzerland  of the Northeast India. 

As you start your journey from Guwahati to Haflong that covers 310 km ,  the roads  are likley to make you dizzy but as soon as you cross Lanka  which is 177.5km away from Guwahati, the journey start’s right there when you go round and round  and climb towards the hill station which is situated at an altitude of 680m above sea level. You will realise that this hill station in Assam is tremendously gifted and adds to the tranquil beauty of nature in the state. The weather suddenly turns cooler and the winding roads surrounded by unexplored hills gives you a perfect summer retreats for those who wish to enjoy nature at it’s very best.

Haflong is among lesser explored hill station that is still free from commercialisation and gives you a reason to visit chase the offbeat. If you go by train you will encounter many rail tunnels that takes you to the other side of the hill and it is breathtaking experience but some people might get anxious to pass through dark, long and narrow space.

Jatinga located in Dima Hasao district that is 5.4km from Haflong is one of the famous tourist spot popular for its majestic views and the mysterious phenomenon of birds committing suicide. There is no specific sightseeing in this hill station but once you reach there, you feel you just want to enjoy the flora fauna than indulge in other activities. 

However, if you want to trek and enjoy the scenic landscape  then the Sielkal peak about 46km away from Haflong is worth a trip. The bus takes you there and then you take a trek if you want to go higher up and spot fantastic view. A warm cup of coffee in the wild make you indulge in a heavenly experience as you enjoy the breezy cool weather.Haflong is popular among campers and nature enthusiasts and is visited primarily for the adventure activities.

Haflong main market is located in the heart of Haflong town where all the vendors from village area and other areas comes to sell different kinds of vegetables and fruits. Accommodation options are limited in Haflong and range from budget to medium range hotels along with Assam Tourism’s Tourist Lodge is available.

If you want to enjoy your vacation far from urban chaos and home to dense forest which are marked by walking trails and scenic verdant valleys, Haflong hill station have spectacular landscapes and a salubrious climate throughout the year.  

Pooja Maibangsa

1st Semester

Chaygaon holding potential for Assam tourism!

The state of Assam has always attracted tourists across the country and beyond, for this region

is blessed with the best of natural resources. Northeast, at large, has an abundance of natural

resources that add to the identity of this region in India.

Chaygaon is approximately fifty kilometers from the state capital. It is considered as a rural

region in reference to the modern developing cities in Assam. Chaygaon has a distinct identity

out of the contributions of indigenous ones who represent the region.

One of the most significant developmental initiatives taken by the government over the recent

years is the Industrial Growth Centre at Chaygaon-Patgaon-Jambari area.

Across a center area of 53.15 Ha, this is the Third Growth Centre Project being set up at the

outskirts of the Guwahati City. It is being set up by the government at an excellent split location

at Chaygaon-Patgaon-Jambari premises (split location growth center). This is certainly laudable.

According to the official website of industries and commerce, this growth center will have an

excellent approach road, internal roads, dedicated power line, adequate water supply,

communication facilities and central effluent treatment plants. Besides the center would be

having facilities such as a bank, post office, fire station, and more.

Meanwhile, anti-social elements have tried to hinder the progress of Chaygaon from time to

time. Kamrup Police has put in the best of efforts to ensure that these locals in and around

Chaygaon remain secure.

"Acting on a tip-off, Kamrup Police led by OC Chaygaon PS along with staff recovered 14 nos.

of plastic vials containing suspected to be Heroin weighing 28.8 gms from Goroimari near Petrol

pump. One person is apprehended. Further legal action is being taken.", reads a tweet by

Kamrup Police on 18th November 2022.

"An EGPD team from Basistha PS intercepted a truck - loaded with 62 bags amounting to 3534

kgs Burmese arecanut. One Mithun Kalita of Goroimari, Chaygaon was apprehended. Further

probe is on.", reads another tweet by Guwahati Police on the evening of 16th November this

year.

Let us take into consideration the harmony and brotherhood fostered by the locals of Chaygaon.

People are peace-loving. I come from Chaygaon and therefore, am aware of the societal

harmony that exists in the area.

One may visit Chaygaon to explore the natural beauty of the area, Maa Chandika Mandir,

Merghar; and further invite friends and relatives to experience the same. The concerned

authority to the state and central governments may please add efforts to explore the possibility

of Assam Tourism thereby bringing in tourists to Chaygaon perhaps in the days to come.

Mriduljyoti Nath, 1st Semester

Gauhati University

Generation Gap:

Generation Gap is a term given to the gap or age difference between two sets of people; the young people and their elders, especially between children and their parents. Everything is influenced by the change of time- the age, the culture, mannerism, and morality. This change affects everyone. The generation gap is an endless social phenomenon. The patterns of life have been changing continuously according to time. Everyone wants to live and behave in his way and no one wants to compromise with his or her values and views. 

There has always been a difference in attitude or lack of understanding between the younger and older generations. Parents create a certain image in their minds for their children. They want to bring up their children with values that they have been brought up with and expect their children to follow the same. Parents want children to act following their values, as they believe, it is for their benefit and would do well for them. 

There is nothing more wonderful in the world than a parent-child bond. It needs to be nurtured extremely cautiously, so it's crucial to close the generational gap. It's time to accept that neither position is wholly correct or incorrect. More tolerance and understanding between the generations is required. The most effective method for closing the generational gap is for the two generations to quietly converse with one another with the goal of resolving disagreements in ideas respectfully, adjusting their mindsets for one another, and finding a middle ground. A strong bond can be formed by spending more time together on activities like family outings, vacations, picnics, shopping, and watching movies.

Both the generations need to study the ways of the society during their growing period and have mutual respect for it. To reduce the friction between the two generations, both parents and children have to give space to each other and define certain boundaries that the latter should respect. The generation gap occurs because society is constantly changing. It is the responsibility of both generations to fill this gap with love, affection, and trust. Both generations should have mutual respect for the views and opinions that they uphold and advance cautiously with the development of society.

    

The generation gap is a very critical concept that occurs because of the different natures of every person. No one can end this generation gap but obviously, you can opt for some way in which it can be reduced. There should be efforts made by both sides to get a better relationship between two people. The generation gap may cause conflict between families but if you try to understand the thinking of another person and choose a path in between then you can get a happy living family. 

Dikshamoni Das

Can beauty be defined?

What is beauty? Some may say being fair is beauty, some may say being tall is and for some maybe it’s being short and dusky with the finest features. But the question is can beauty be defined by these words? Can we generalize beauty in these terms?

    People can have different perspectives on what is attractive, making the concept of beauty subjective. Therefore, what one individual finds perfect and alluring may be ordinary or unattractive to another. Everyone adores the beauty of things. Nature's beauty is fascinating. But what exactly constitutes beauty when it comes to people? How do we determine somebody is and is not attractive? Society is replete with information that tells us what is beautiful, but on what basis? For millennia, people have debated, examined, and discussed the subject of beauty. We are all familiar with the emotions that can arise when you hear a lovely music that makes you happy, stand in a field of flowers that makes your eyes sparkle, or look at a gorgeous face. We are all drawn to beauty as humans, but what exactly qualifies as beautiful?

 The contentious topic of beauty is that while some people think that true beauty is characterised by one's outward looks, others think that true beauty is something that one experiences via one's character. Humans have been looking for the key of beauty for thousands of years. The concept of generalism is very wrong as we can see every year  women of different skin tone, physical appearance winning world’s biggest beauty pageants. 

According to studies, some women and some men spend up to one-third of their salary on cosmetic treatments and goods. We glance in the mirror far too often, examining, questioning, stressing, and wishing we could change anything about ourselves. There are also examples of advertisements promoting fairness being banned. The India’s Ministry of Health and Family Welfare has finalised an amendment that forbids marketing for fairness creams, health beverages that claim to increase children's height, and goods promoting anti-aging cures. Violators could face jail time. 

     

It is not beneficial to demonstrate that being fair will boost people's confidence and social acceptance. The colour of one's skin does not make one who they are. There is no way to define what beauty is. Is there? 

   Parilina Das

    First Semester