Professor KV
Nagaraj, renowned media educator of India while delivering a lecture to the
participants of the UNICEF supported Refresher Course at Gauhati University
starting from 23 October to 12th November termed communication as a
Psycho-chemical process. He said that to have effective communication for
development there must be use of very effective use of words which are easily
understandable by all those involved in the entire communication process.
He also emphasized the role of quality education
to make communication, development oriented in real sense. He said that
technology should not just be used to operate and used for a easier lifestyle
rather e using technology as tool of effective communication for development is
extremely essential. Professor Nagaraj advocated that in order to have a sustainable
development communication scenario, our
social fabric must be changed in right direction with right value.
He also
mentioned that development communication has a vested interest and where there
is development there will also be corruption. But development should not be at
the cost of people’s culture, environment, their agro-ecological situation,
flora and fauna etc. Development communication should be holistic and
sustainable which will ultimately lead to gross national peace to a large
extent.
Report prepared by Hemchandra Saikia on the first session, October 26, 2017 on Refresher Course on Communication for Development organised by DEpartment of Communication and Journalism and UGC-HRDC, Gauhati University with support from UNICEF, Assam
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